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~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"De, Anwesha"
~subject:"Internet marketing"
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De, Anwesha
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Journal of travel and tourism marketing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Impact of political television advertisements on viewers' response to subsequent advertisements
Fossen, Beth L.
;
Mallapragada, Girish
;
De, Anwesha
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 305-324
Persistent link: https://www.econbiz.de/10012504957
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