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~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"Theoretical and applied economics : GAER review"
~isPartOf:"Tourism review : the official journal of the AIEST"
~person:"Kaushik, Arun Kumar"
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Beziehungsmarketing
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Brand image
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destination loyalty
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destination advocacy
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Kaushik, Arun Kumar
Pârgaru, Ion
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Han, Heesup
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Kozak, Metin
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Kumar, Vikas
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Lemmetyinen, Arja
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Journal of travel and tourism marketing
Theoretical and applied economics : GAER review
Tourism review : the official journal of the AIEST
Journal of vacation marketing
1
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ECONIS (ZBW)
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Does experience affect engagement? : role of destination brand engagement in developing brand advocacy and revisit intentions
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 332-346
Persistent link: https://www.econbiz.de/10012289335
Saved in:
2
Destination brand experience and visitor behavior : the mediating role of destination brand identification
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of travel and tourism marketing
35
(
2018
)
5
,
pp. 649-663
Persistent link: https://www.econbiz.de/10011918035
Saved in:
3
Achieving destination advocacy and destination loyalty through destination brand identification
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of travel and tourism marketing
34
(
2017
)
9
,
pp. 1247-1260
Persistent link: https://www.econbiz.de/10011759012
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