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~isPartOf:"Journal of travel and tourism marketing"
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Chatbot anthropomorphism
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Confidence
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Consumer behaviour
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Emotion
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Cai, Danting
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Anthropomorphism and OTA chatbot adoption : a mixed methods study
Cai, Danting
;
Li, Hengyun
;
Law, Chun Hung Roberts
- In:
Journal of travel and tourism marketing
39
(
2022
)
2
,
pp. 228-255
Persistent link: https://www.econbiz.de/10013352877
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