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~isPartOf:"Journal of travel and tourism marketing"
~person:"Chang, Ching-Hung"
~subject:"Markenführung"
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Markenführung
Advertising effects
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Brand image
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Brand management
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Consumer behaviour
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Event-liking
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Holiday behaviour
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Konsumentenverhalten
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Markenimage
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Urlaubsverhalten
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event-sponsor fit
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self-sponsor congruity
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sponsorship
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Chang, Ching-Hung
Han, Heesup
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Journal of travel and tourism marketing
Marketing analysis in sport business : global perspectives
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Tourist perceptions of event-sponsor brand fit and sponsor brand attitude
Shu, Shih-Tung
;
King, Brian
;
Chang, Ching-Hung
- In:
Journal of travel and tourism marketing
32
(
2015
)
5/6
,
pp. 761-777
Persistent link: https://www.econbiz.de/10011387031
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