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~isPartOf:"Journal of travel and tourism marketing"
~person:"Kumar, Vikas"
~subject:"Markenführung"
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Markenführung
Beziehungsmarketing
3
Brand image
3
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3
Destinationsmanagement
3
Holiday behaviour
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Markenimage
3
Relationship marketing
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Tourism marketing
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Tourismusmarketing
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destination loyalty
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destination trust
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Destination brand engagement
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Destination brand experience
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Structural equation model
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Tourismusregion
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destination advocacy
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destination brand advocacy
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destination brand experience
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destination branding
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destination personality congruence
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Kumar, Vikas
Han, Heesup
6
Hyun, Sunghyup Sean
6
Ahn, Jiseon
3
Back, Ki-Joon
3
Kaushik, Arun Kumar
3
Yu, Jongsik
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Huang, Zhuowei
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Hwang, Jinsoo
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Kim, Insin
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Lo, Ada
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Tung, Vincent Wing Sun
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Cheung, Catherine
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Chi, Xiaoting
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Choi, Yun-jung
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Creevey, Dean
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Denizci Guillet, Basak
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Dwyer, Larry
1
Farhat, Zeineb
1
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Journal of travel and tourism marketing
Journal of retailing and consumer services
3
Marketing intelligence & planning
2
Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of global marketing
1
Journal of promotion management : innovations in planning and applied research
1
Journal of strategic marketing
1
Journal of vacation marketing
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Tourism management perspectives : TMP
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ECONIS (ZBW)
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Does experience affect engagement? : role of destination brand engagement in developing brand advocacy and revisit intentions
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 332-346
Persistent link: https://www.econbiz.de/10012289335
Saved in:
2
Destination brand experience and visitor behavior : the mediating role of destination brand identification
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of travel and tourism marketing
35
(
2018
)
5
,
pp. 649-663
Persistent link: https://www.econbiz.de/10011918035
Saved in:
3
Achieving destination advocacy and destination loyalty through destination brand identification
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of travel and tourism marketing
34
(
2017
)
9
,
pp. 1247-1260
Persistent link: https://www.econbiz.de/10011759012
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