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~isPartOf:"Journal of travel and tourism marketing"
~subject:"Marketing management"
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Applying experiential marketing in selling tourism dreams
Le Dung
;
Scott, Noel
;
Lohmann, Guilherme
- In:
Journal of travel and tourism marketing
36
(
2019
)
2
,
pp. 220-235
Persistent link: https://www.econbiz.de/10012179393
Saved in:
2
An investigation of market orientation (MO) and tourism small and medium-sized enterprises’ (SMEs) performance in developing countries : a
review
of the literature
Shah, Syed Mohsin Ali
;
El-Gohary, Hatem
;
Hussain, Javed …
- In:
Journal of travel and tourism marketing
32
(
2015
)
7/8
,
pp. 990-1022
Persistent link: https://www.econbiz.de/10011409859
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