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~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~isPartOf:"Journal of vacation marketing : an international journal"
~language:"eng"
~subject:"Viral marketing"
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Search: subject_exact:"Markenimage"
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Viral marketing
Brand image
94
Markenimage
94
Tourism marketing
72
Tourismusmarketing
72
Destination management
60
Destinationsmanagement
60
Holiday behaviour
46
Urlaubsverhalten
46
Brand management
36
Markenführung
36
Designation of origin
35
Herkunftsbezeichnung
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destination image
29
Tourism
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Tourismus
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Tourismusregion
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Consumer behaviour
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Beziehungsmarketing
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Relationship marketing
15
Customer satisfaction
9
International tourism
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Internationaler Tourismus
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Kundenzufriedenheit
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Social Web
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Social web
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Internet marketing
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Online-Marketing
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Virales Marketing
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Brand
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Emotion
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Hotel industry
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Australien
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Ali, Faizan
1
Assaker, Guy
1
Bekk, Magdalena
1
Ben-Shaul, Michal
1
Dieck, M. Claudia tom
1
Fountoulaki, Paraskevi
1
Friedmann, Enav
1
Gottschalk, Carsten
1
Horster, Eric
1
King, Ceridwyn
1
Krey, Nina
1
Kruse, Joachim
1
Loureiro, Sandra Maria Correia
1
O'Connor, Peter
1
Reichel, Arie
1
Roschk, Holger
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So, Kevin Kam Fung
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Spörrle, Matthias
1
Wu, Luorong
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Wu, Shuang
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Xiong, Lina
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Journal of vacation marketing : an international journal
Journal of business research : JBR
20
The journal of product & brand management
20
Journal of retailing and consumer services
13
The journal of brand management : an international journal
10
International journal of internet marketing and advertising : IJIMA
9
International journal of hospitality management
8
Asia Pacific journal of marketing and logistics
7
Journal of hospitality marketing & management
7
Journal of marketing communications
6
Psychology & marketing
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of services technology and management
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of marketing
4
Journal of marketing research : JMR
4
Journal of promotion management : innovations in planning and applied research
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Cogent business & management
3
Corporate reputation review
3
European journal of marketing : EJM
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of business information systems : IJBIS
3
International journal of consumer studies
3
International journal of contemporary hospitality management
3
International journal of technology marketing : IJTMkt
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of international consumer marketing
3
Journal of vacation marketing
3
Marketing intelligence & planning
3
The international review of retail, distribution and consumer research
3
Tourism management perspectives : TMP
3
Young consumers : insight and ideas for responsible marketers
3
Business horizons
2
European journal of management and business economics : EJM&BE
2
European journal of marketing
2
Global business and finance review
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
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ECONIS (ZBW)
7
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1
Exploring the influence of touch points on tourist experiences at crisis impacted destinations
Krey, Nina
;
Dieck, M. Claudia tom
;
Wu, Shuang
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10014245276
Saved in:
2
Cognitive image, mental imagery, and responses (CI-MI-R) : mediation and moderation effects
Loureiro, Sandra Maria Correia
;
Roschk, Holger
;
Ali, Faizan
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
4
,
pp. 903-920
Persistent link: https://www.econbiz.de/10012880693
Saved in:
3
eWOM platforms in moderating the relationships between political and terrorism risk, destination image, and travel intent : the case of Lebanon
Assaker, Guy
;
O'Connor, Peter
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
3
,
pp. 503-519
Persistent link: https://www.econbiz.de/10012492311
Saved in:
4
Motives, modes of participation, and loyalty intentions of Facebook tourism brand page consumers
Ben-Shaul, Michal
;
Reichel, Arie
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
4
,
pp. 453-471
Persistent link: https://www.econbiz.de/10011915445
Saved in:
5
Brand management in the era of social media : social visibility of consumption and customer brand identification
So, Kevin Kam Fung
;
Wu, Luorong
;
Xiong, Lina
;
King, Ceridwyn
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
6
,
pp. 727-742
Persistent link: https://www.econbiz.de/10011927123
Saved in:
6
The benefits of similarity between tourist and destination personality
Bekk, Magdalena
;
Spörrle, Matthias
;
Kruse, Joachim
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
8
,
pp. 1008-1021
Persistent link: https://www.econbiz.de/10011608010
Saved in:
7
Computer-assisted Webnography : a new approach to online reputation management in tourism
Horster, Eric
;
Gottschalk, Carsten
- In:
Journal of vacation marketing : an international journal
18
(
2012
)
3
,
pp. 229-238
Persistent link: https://www.econbiz.de/10009580675
Saved in:
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