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~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~type_genre:"Article in journal"
~type_genre:"Textbook"
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Search: subject_exact:"Word of mouth"
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Viral marketing
67
Virales Marketing
67
Consumer behaviour
33
Konsumentenverhalten
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Social Web
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Social web
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Internet marketing
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30
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word of mouth
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online word of mouth
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
176
Journal of retailing and consumer services
126
International journal of hospitality management
99
Tourism management : research, policies, practice
69
Psychology & marketing
61
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Information systems research : ISR
54
Journal of marketing communications
52
International journal of contemporary hospitality management
46
Journal of hospitality marketing & management
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
43
Electronic commerce research
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Journal of marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
Journal of advertising research
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European journal of marketing : EJM
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Journal of electronic commerce research : JECR
33
Journal of management information systems : JMIS
32
Journal of marketing research : JMR
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
The journal of services marketing
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International journal of advertising : the quarterly review of marketing communications
31
Journal of internet commerce
29
The journal of product & brand management
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Cogent business & management
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International journal of advertising : the review of marketing communications
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of marketing management : MM
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International journal of electronic marketing and retailing : IJEMR
26
Journal of promotion management : innovations in planning and applied research
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Marketing letters : a journal of research in marketing
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Asia Pacific journal of marketing and logistics
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Journal of the Academy of Marketing Science
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International journal of consumer studies
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Technological forecasting & social change : an international journal
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ECONIS (ZBW)
69
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The impact of self-congruity and evaluation of the place on WOM : perspectives of tourism destination residents
Šegota, Tina
;
Chen, Ning
;
Golja, Tea
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
4
,
pp. 800-817
Persistent link: https://www.econbiz.de/10012880658
Saved in:
2
Disclosure in incentivized reviews : does it protect consumers?
Park, Sungsik
;
Shin, Woochoel
;
Xie, Jinhong
- In:
Management science : journal of the Institute for …
69
(
2023
)
11
,
pp. 7009-7021
Persistent link: https://www.econbiz.de/10014435450
Saved in:
3
Exploring the influence of touch points on tourist experiences at crisis impacted destinations
Krey, Nina
;
Dieck, M. Claudia tom
;
Wu, Shuang
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10014245276
Saved in:
4
Tourist-host identity risk : scale development and consequences
Fong, Lawrence Hoc Nang
;
Zhang, Carol Xiaoyue
;
Wang, Ziyou
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
7
,
pp. 1588-1604
Persistent link: https://www.econbiz.de/10014368604
Saved in:
5
Can consumer-posted photos serve as a leading indicator of restaurant survival? : evidence from yelp
Zhang, Mengxia
;
Luo, Lan
- In:
Management science : journal of the Institute for …
69
(
2023
)
1
,
pp. 25-50
Persistent link: https://www.econbiz.de/10014285959
Saved in:
6
Examining the impact of eWOM-triggered customer-to-customer interactions on travelers' repurchase and social media engagement
Izogo, Ernest Emeka
;
Mpinganjira, Mercy
;
Karjaluoto, Heikki
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
8
,
pp. 1872-1894
Persistent link: https://www.econbiz.de/10013391022
Saved in:
7
Ratings, reviews, and the marketing of new products
Fainmesser, Italy P.
;
Lauga, Dominique Olié
;
Ofek, Elie
- In:
Management science : journal of the Institute for …
67
(
2021
)
11
,
pp. 7023-7045
Persistent link: https://www.econbiz.de/10012703784
Saved in:
8
Airbnb experiences : travelers' purchase behavior and word-of-mouth
Purohit, Sonal
;
Arora, Rakhi
;
Nunkoo, Robin
;
Goolaup, …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
7
,
pp. 1569-1587
Persistent link: https://www.econbiz.de/10014368602
Saved in:
9
Examining sojourners as visual influencers in VFR (visiting friends and relatives) tourism : a rhetorical analysis of user-generated images
Bakri, Marlini
;
Krisjanous, Jayne
;
Richard, James E.
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
8
,
pp. 1685-1706
Persistent link: https://www.econbiz.de/10014384377
Saved in:
10
The role of social media in the corporate bond market : evidence from Twitter
Bartov, Eli
;
Faurel, Lucile
;
Mohanram, Partha
- In:
Management science : journal of the Institute for …
69
(
2023
)
9
,
pp. 5638-5667
Persistent link: https://www.econbiz.de/10014392963
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