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~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~isPartOf:"Neue Schriften des Deutschen Städtetages"
~subject:"Deutschland"
~subject:"Place marketing"
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Search: subject_exact:"Kommunales Marketing"
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Deutschland
Place marketing
Stadtmarketing
7
City marketing
5
Brand management
4
Markenführung
4
Tourism marketing
4
Tourismusmarketing
4
Brand image
3
Markenimage
3
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3
Destination management
2
Destinationsmanagement
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Kommunale Verwaltungsreform
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destination branding
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place branding
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Beziehungsmarketing
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Coordination
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Relationship marketing
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Stakeholder
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Tourism
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Tourismus
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customer-based place brand equity (CBPBE)
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destination brand
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destination brand loyalty
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destination management
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habitus
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internal brand strength
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investment attractiveness
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mixed-methods
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place attachment
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place brand
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place brand formation
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place brand management
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regional identity
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Funke, Ursula
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Aitken, Robert
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Bashir, Makhmoor
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Bose, Sunny
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Campelo, Adriana
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Gnoth, Juergen
1
Hatch, Mary Jo
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Kavaratzis, Mihalis
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Pradhan, Sudeepta
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Neue Schriften des Deutschen Städtetages
SpringerLink / Bücher
7
Journal of business research : JBR
5
Europäische Hochschulschriften / 5
4
Bcsd-Schriftenreihe
3
Business Improvement Districts (BID) : Grundlagen - Konzepte - Perspektiven
3
Journal of marketing management : MM
3
Springer eBook Collection
3
Stadt- und Standortmarketing : Analysen, Erfahrungen, Perspektiven
3
StadtLandMarke : strategische Markenführung als Erfolgsfaktor im Location-Branding
3
Stadtmarketing : Stand und Perspektiven eines kooperativen Stadtmanagements
3
Arbeitsmaterialien zur Raumordnung und Raumplanung
2
DSSW-Leitfaden
2
DSSW-Schriften
2
Difu-Beiträge zur Stadtforschung
2
Gabler Edition Wissenschaft
2
Innovatives Markenmanagement
2
International review on public and non-profit marketing
2
Journal of strategic marketing
2
Kooperatives Stadtmarketing : Konzepte, Strategien und Instrumente zur Erhöhung der Attraktivität einer Stadt
2
Qualitative market research : an international journal
2
Research
2
Schriften zu Marketing und Management
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Schriften zur Wirtschaftsförderung
2
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
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Springer eBooks / Business and Economics
2
Standortwettbewerb und Standortmarketing
2
Studia / Polska Akademia Nauk, Komitet Przestrzennego Zagospodarowania Kraju
2
The journal of product & brand management
2
Tourism and hospitality research : THR
2
Tourism management : research, policies, practice
2
essentials
2
Advances in hospitality, tourism, and the services industry (AHTSI) book series
1
Aging society and its implications for services marketing : approaches in hospitality, tourism and transport
1
Aktuelle Herausforderungen in der Wirtschaftsförderung : Chancen und Perspektiven in einer sich wandelnden Welt
1
Amfiteatru economic : an economic and business research periodical
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Arbeitspapiere zur Regionalentwicklung
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ECONIS (ZBW)
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1
Customer-based place brand equity and tourism : a regional identity perspective
Bose, Sunny
;
Pradhan, Sudeepta
;
Bashir, Makhmoor
;
Roy, …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
3
,
pp. 511-527
Persistent link: https://www.econbiz.de/10012880233
Saved in:
2
The elusive destination brand and the ATLAS wheel of place brand management
Kavaratzis, Mihalis
;
Hatch, Mary Jo
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10012425161
Saved in:
3
Sense of place : the importance for destination branding
Campelo, Adriana
;
Aitken, Robert
;
Thyne, Maree
;
Gnoth, …
- In:
Journal of travel research : a quarterly publication of …
53
(
2014
)
2
,
pp. 154-166
Persistent link: https://www.econbiz.de/10010254360
Saved in:
4
Vom Stadtmarketing zur Stadtkonzeption
Funke, Ursula
-
1997
-
2., vollst. überarb. und fortgeschriebene Aufl
Persistent link: https://www.econbiz.de/10000628423
Saved in:
5
Vom Stadtmarketing zur Stadtkonzeption
Funke, Ursula
-
1994
Persistent link: https://www.econbiz.de/10000897689
Saved in:
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