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~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~isPartOf:"Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows"
~isPartOf:"Tourismus-Journal : Zeitschrift für tourismuswissenschaftliche Forschung und Praxis"
~subject:"Brand management"
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Freizeitwirtschaft
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
Tourismus-Journal : Zeitschrift für tourismuswissenschaftliche Forschung und Praxis
International journal of leisure and tourism marketing : IJLTM
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Journal of managerial issues : JMI
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Journal of travel and tourism marketing
2
Routledge critical advertising studies
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Brands : interdisciplinary perspectives
1
Business management review : journal of the University of Dar es Salaam Business School
1
Cogent business & management
1
Enlightening tourism : ET ; a pathmaking journal
1
Foundations and trends in marketing : FTMKT
1
International journal of advertising : the review of marketing communications
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International journal of arts management
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International journal of contemporary hospitality management
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Journal of Asian finance, economics and business : JAFEB
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Journal of business research : JBR
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Journal of promotion management : JPM
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Journal of vacation marketing
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ECONIS (ZBW)
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Brand Parks als Weiterentwicklung des Event-Marketings
Nufer, Gerd
- In:
Schauplätze dreidimensionaler Markeninszenierung : …
,
(pp. 157-166)
.
2008
Persistent link: https://www.econbiz.de/10003742845
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2
Markenbildung durch Markenparks
Pflaum, Dieter
- In:
Schauplätze dreidimensionaler Markeninszenierung : …
,
(pp. 167-176)
.
2008
Persistent link: https://www.econbiz.de/10003742846
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3
Markenparks : dreidimensionale Markenerlebniswelten
Binder, Alexander
- In:
Schauplätze dreidimensionaler Markeninszenierung : …
,
(pp. 177-189)
.
2008
Persistent link: https://www.econbiz.de/10003742847
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