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~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~subject:"Brand management"
~subject:"Online-Marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Markenidentität"
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Brand management
Online-Marketing
Brand image
97
Markenimage
97
Tourism marketing
54
Tourismusmarketing
54
Destination management
47
Destinationsmanagement
47
Markenführung
44
Consumer behaviour
41
Konsumentenverhalten
41
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37
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destination image
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Aufsatz in Zeitschrift
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Gnoth, Juergen
2
King, Ceridwyn
2
Perdue, Richard R.
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Shin, Hakseung
2
So, Kevin Kam Fung
2
Aitken, Robert
1
Assaf, A. Georges
1
Barbieri, Carla
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Barrio-García, Salvador del
1
Bashir, Makhmoor
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Beckman, Eric
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1
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1
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Bose, Sunny
1
Bregoli, Ilenia
1
Buckley, Ralf
1
Buijzen, Moniek
1
Campelo, Adriana
1
Cano Guervos, R. A.
1
Castañeda García, J. Alberto
1
Chan, Kara
1
Chandel, Aditi
1
Chang, Kun
1
Chekalina, Tatiana
1
Chica Olmo, J.
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Cooper, Mary-Ann
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Damay, Coralie
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Deans, Kenneth R.
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Ekinci, Yuksel
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Ezan, Pascale
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Fan, Fei
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Farrag, Dalia Abdel Rahman
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Frías Jamilena, D. M.
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Young consumers : insight and ideas for responsible marketers
Journal of business research : JBR
345
The journal of product & brand management
280
The journal of brand management : an international journal
268
Journal of retailing and consumer services
170
European journal of marketing : EJM
78
Asia Pacific journal of marketing and logistics
71
Psychology & marketing
71
Journal of marketing communications
66
Marketing intelligence & planning
65
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
International journal of hospitality management
59
Journal of international consumer marketing
49
Industrial marketing management : the international journal for industrial and high-tech firms
48
Journal of strategic marketing
47
Marketing letters : a journal of research in marketing
46
Cogent business & management
45
Tourism management : research, policies, practice
45
Journal of promotion management : innovations in planning and applied research
44
International journal of internet marketing and advertising : IJIMA
43
The IUP journal of brand management : IJBRM
42
The journal of consumer marketing
42
International journal of consumer studies
41
International marketing review
41
Journal of global marketing
41
Journal of the Academy of Marketing Science
40
Journal of marketing
38
Journal of promotion management : JPM
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Journal of marketing management : MM
36
European journal of marketing
35
Journal of travel and tourism marketing
34
Journal of Islamic marketing
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
International journal of advertising : the review of marketing communications
30
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
Journal of fashion marketing and management
28
Qualitative market research : an international journal
28
Global business review
27
International journal of retail & distribution management
26
International journal of sports marketing & sponsorship
26
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ECONIS (ZBW)
47
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1
Customer nontransactional value cocreation in an online hotel brand community : driving motivation, engagement behavior, and value beneficiary
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
5
,
pp. 1088-1104
Persistent link: https://www.econbiz.de/10013258957
Saved in:
2
Generation Z and millennial esports gamers' perceived toxicity risk and game brand loyalty : moderated mediation effects of brand identification, self-efficacy, and support from ga...
Chang, Kun
;
Lee, Hyun-Woo
;
Bennett, Gregg
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
1
,
pp. 28-44
Persistent link: https://www.econbiz.de/10014511518
Saved in:
3
Brand hate in the cosmetic industry : drugstore versus luxury make-up brands
Ong, Sharon Xin Ying
;
Vila-Lopez, Natalia
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
1
,
pp. 109-127
Persistent link: https://www.econbiz.de/10014511530
Saved in:
4
Does the use of organic personal care products persuade sustainable consumption behaviour? : understanding the moderating role of health consciousness
Jhamb, Deepika
;
Chandel, Aditi
;
Mittal, Amit
;
Tandon, …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
6
,
pp. 807-830
Persistent link: https://www.econbiz.de/10014511504
Saved in:
5
Developing a multi-dimensional measure of hotel brand customers' online engagement behaviors to capture non-transactional value
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
3
,
pp. 593-609
Persistent link: https://www.econbiz.de/10014245435
Saved in:
6
Green behavior among Gen Z consumers in an emerging market : eco-friendly versus non-eco-friendly products
Soo Yeong Ewe
;
Tjiptono, Fandy
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
2
,
pp. 234-252
Persistent link: https://www.econbiz.de/10014302607
Saved in:
7
Young consumers influence by older generations : developing the construct and scale to measure intergenerational brand influence
Sotelo-Duarte, Manuel
;
Gónzalez-Cavazos, Beatriz
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
3
,
pp. 253-271
Persistent link: https://www.econbiz.de/10014302690
Saved in:
8
How influencers' social media posts have an influence on audience engagement among young consumers
Fan, Fei
;
Chan, Kara
;
Wang, Yan
;
Li, Yupeng
;
Prieler, …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
4
,
pp. 427-444
Persistent link: https://www.econbiz.de/10014302740
Saved in:
9
Extension and validation of a novel destination brand equity model
Ekinci, Yuksel
;
Japutra, Arnold
;
Molinillo, Sebastian
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10014295315
Saved in:
10
It takes two to tango : young Chinese consumers' perspectives on global smartphone brands
Yu, Hong Yan
;
Yang, Deli
;
Yoder, Carol
;
Sonmez, Mahmut
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
5
,
pp. 558-576
Persistent link: https://www.econbiz.de/10014381046
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