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~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~person:"Assaf, A. Georges"
~person:"Li, Mimi"
~person:"So, Kevin Kam Fung"
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Brand image
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Assaf, A. Georges
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Journal of travel and tourism marketing
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
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International journal of contemporary hospitality management
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ECONIS (ZBW)
6
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1
Perceiving destination through animated gifs : a mixed method design for multifaceted image assessment
Li, Huahua
;
Li, Mimi
;
Lin, Guyang
;
Zhang, Hanqin Qiu
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
1
,
pp. 154-175
Persistent link: https://www.econbiz.de/10014245294
Saved in:
2
Brand management in the era of social media : social visibility of consumption and customer brand identification
So, Kevin Kam Fung
;
Wu, Luorong
;
Xiong, Lina
;
King, Ceridwyn
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
6
,
pp. 727-742
Persistent link: https://www.econbiz.de/10011927123
Saved in:
3
The imagery-image duality model : an integrative review and advocating for improved delimitation of concepts
Josiassen, Alexander
;
Assaf, A. Georges
;
Woo, Linda
; …
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
6
,
pp. 789-803
Persistent link: https://www.econbiz.de/10011513136
Saved in:
4
The role of customer engagement in building consumer loyalty to tourism brands
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley A.
; …
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011427743
Saved in:
5
A model of event–destination image transfer
Deng, Qian
;
Li, Mimi
- In:
Journal of travel research : a quarterly publication of …
53
(
2014
)
1
,
pp. 69-82
Persistent link: https://www.econbiz.de/10010235906
Saved in:
6
A customer-based brand equity model for upscale hotels
Hsu, Cathy H. C.
;
Oh, Haemoon
;
Assaf, A. Georges
- In:
Journal of travel research : a quarterly publication of …
51
(
2012
)
1
,
pp. 81-93
Persistent link: https://www.econbiz.de/10009491840
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