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~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~person:"Assaf, A. Georges"
~person:"So, Kevin Kam Fung"
~subject:"Relationship marketing"
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Relationship marketing
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Assaf, A. Georges
So, Kevin Kam Fung
King, Ceridwyn
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of service management
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
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Brand management in the era of social media : social visibility of consumption and customer brand identification
So, Kevin Kam Fung
;
Wu, Luorong
;
Xiong, Lina
;
King, Ceridwyn
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
6
,
pp. 727-742
Persistent link: https://www.econbiz.de/10011927123
Saved in:
2
The role of customer engagement in building consumer loyalty to tourism brands
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley A.
; …
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011427743
Saved in:
3
A customer-based brand equity model for upscale hotels
Hsu, Cathy H. C.
;
Oh, Haemoon
;
Assaf, A. Georges
- In:
Journal of travel research : a quarterly publication of …
51
(
2012
)
1
,
pp. 81-93
Persistent link: https://www.econbiz.de/10009491840
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