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~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~person:"Bekk, Magdalena"
~subject:"Germany"
~subject:"Personality psychology"
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Germany
Personality psychology
Brand image
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Customer satisfaction
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Destination management
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Destinationsmanagement
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Holiday behaviour
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Kundenzufriedenheit
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Markenimage
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Personalisierung
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Personalization
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Persönlichkeitspsychologie
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Tourism marketing
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Tourismusmarketing
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Urlaubsverhalten
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Viral marketing
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Virales Marketing
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destination personality
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fit
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personality
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recommendation
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satisfaction
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self-congruence
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similarity
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word of mouth
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Bekk, Magdalena
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Kruse, Joachim
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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The benefits of similarity between tourist and destination personality
Bekk, Magdalena
;
Spörrle, Matthias
;
Kruse, Joachim
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
8
,
pp. 1008-1021
Persistent link: https://www.econbiz.de/10011608010
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