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~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~person:"Japutra, Arnold"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Beziehungsmarketing
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Brand image
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Brand management
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Destination management
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Destinationsmanagement
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Markenführung
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Markenimage
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brand equity
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Japutra, Arnold
Mattila, Anna S.
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Ribeiro, Manuel Alector
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Hanks, Lydia
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Journal of business research : JBR
4
Journal of retailing and consumer services
4
Journal of strategic marketing
3
International journal of market research
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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Asia-Pacific journal of business administration
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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European journal of marketing
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International marketing review
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Marketing intelligence & planning
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ECONIS (ZBW)
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Extension and validation of a novel destination brand equity model
Ekinci, Yuksel
;
Japutra, Arnold
;
Molinillo, Sebastian
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10014295315
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