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~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~subject:"Beziehungsmarketing"
~subject:"Brand loyalty"
~subject:"Markenführung"
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Search: subject:"Brand equity"
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Beziehungsmarketing
Brand loyalty
Markenführung
Brand image
5
Brand management
5
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5
Tourism marketing
5
Tourismusmarketing
5
Destination management
4
Destinationsmanagement
4
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2
brand equity
2
destination brand loyalty
2
Brand extension
1
City marketing
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Herkunftsbezeichnung
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Jeju Island
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Marketing management
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Marketingmanagement
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South Korea
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Tourism
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1
Tourismus
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Tourismusregion
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UNESCO World Heritage Sites
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brand extension
1
brand identification
1
brand self-congruence
1
consumer-based destination brand equity
1
customer-based brand equity
1
customer-based place brand equity (CBPBE)
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Barrio-García, Salvador del
1
Bashir, Makhmoor
1
Bose, Sunny
1
Castañeda García, J. Alberto
1
Chekalina, Tatiana
1
Ekinci, Yuksel
1
Frías-Jamilena, D. M.
1
Fuchs, Matthias
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Japutra, Arnold
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Kim, Hany
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Lexhagen, Maria
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Molinillo, Sebastian
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Pradhan, Sudeepta
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Rodríguez-Molina, M. A.
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Roy, Sanjit
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Stepchenkova, Svetlana
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Journal of business research : JBR
50
The journal of product & brand management
37
The journal of brand management : an international journal
33
Journal of retailing and consumer services
23
Cogent business & management
16
International journal of hospitality management
15
Journal of Product & Brand Management
15
European journal of marketing : EJM
13
Journal of strategic marketing
11
Marketing intelligence & planning
11
Journal of marketing communications
10
Journal of promotion management : innovations in planning and applied research
9
SpringerLink / Bücher
9
Tourism management : research, policies, practice
9
Asia Pacific journal of marketing and logistics
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of marketing
8
Journal of the Academy of Marketing Science
8
Journal of marketing for higher education
7
Administrative Sciences : open access journal
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
International journal of internet marketing and advertising : IJIMA
6
International marketing review
6
Journal of Asian finance, economics and business : JAFEB
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of hospitality and tourism insights
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of promotion management : JPM
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Journal of travel and tourism marketing
6
AMS review : official publication of the Academy of Marketing Science
5
European Journal of Marketing
5
Global business review
5
International journal of consumer studies
5
International journal of market research
5
Journal for global business advancement : JGBA
5
Journal of air transport management
5
Journal of business ethics : JOBE
5
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
5
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ECONIS (ZBW)
5
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5
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1
Extension and validation of a novel destination
brand
equity
model
Ekinci, Yuksel
;
Japutra, Arnold
;
Molinillo, Sebastian
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10014295315
Saved in:
2
Customer-based place
brand
equity
and tourism : a regional identity perspective
Bose, Sunny
;
Pradhan, Sudeepta
;
Bashir, Makhmoor
;
Roy, …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
3
,
pp. 511-527
Persistent link: https://www.econbiz.de/10012880233
Saved in:
3
The effect of message consistency and destination-positioning brand strategy type on consumer-based destination
brand
equity
Castañeda García, J. Alberto
;
Frías-Jamilena, D. M.
; …
- In:
Journal of travel research : a quarterly publication of …
59
(
2020
)
8
,
pp. 1447-1463
Persistent link: https://www.econbiz.de/10012310013
Saved in:
4
Destination extension : a faster route to fame for the emerging destination brands?
Kim, Hany
;
Stepchenkova, Svetlana
;
Yilmaz, Semih
- In:
Journal of travel research : a quarterly publication of …
58
(
2019
)
3
,
pp. 440-458
Persistent link: https://www.econbiz.de/10011983310
Saved in:
5
Customer-based destination
brand
equity
modeling : the role of destination resources, value for money, and value in use
Chekalina, Tatiana
;
Fuchs, Matthias
;
Lexhagen, Maria
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
1
,
pp. 31-51
Persistent link: https://www.econbiz.de/10011915332
Saved in:
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