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~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~subject:"Brand management"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Non-commercial literature"
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Search: subject:"Markenartikel"
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Brand management
Brand image
68
Markenimage
68
Tourism marketing
57
Tourismusmarketing
57
Destination management
50
Destinationsmanagement
50
Holiday behaviour
37
Urlaubsverhalten
37
Markenführung
34
Designation of origin
28
Herkunftsbezeichnung
28
destination image
27
Tourism destination
24
Tourismusregion
24
Consumer behaviour
18
Konsumentenverhalten
18
Tourism
18
Tourismus
18
Beziehungsmarketing
14
Relationship marketing
14
Customer satisfaction
9
Kundenzufriedenheit
9
Internet marketing
8
Online-Marketing
8
Brand
7
Hotel industry
7
Hotellerie
7
Markenartikel
7
Social Web
7
Social web
7
Viral marketing
7
Virales Marketing
7
destination branding
7
International tourism
6
Internationaler Tourismus
6
Emotion
5
Place marketing
5
Standortmarketing
5
Tourism research
5
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Article
34
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Article in journal
Aufsatz in Zeitschrift
Non-commercial literature
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English
34
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Aitken, Robert
2
Campelo, Adriana
2
Dolnicar, Sara
2
Gnoth, Juergen
2
King, Ceridwyn
2
Perdue, Richard R.
2
Shin, Hakseung
2
So, Kevin Kam Fung
2
Andéhn, Mikael
1
Assaf, A. Georges
1
Barbieri, Carla
1
Barrio-García, Salvador del
1
Bashir, Makhmoor
1
Beckman, Eric
1
Ben-Shaul, Michal
1
Benckendorff, Pierre
1
Boksberger, Philipp
1
Bose, Sunny
1
Bregoli, Ilenia
1
Buckley, Ralf
1
Cano Guervos, R. A.
1
Castañeda García, J. Alberto
1
Chekalina, Tatiana
1
Cheng, Zhang
1
Chica Olmo, J.
1
Cohen, Scott A.
1
Cooper, Mary-Ann
1
Driml, Sally M.
1
Ekinci, Yuksel
1
Frías Jamilena, D. M.
1
Frías-Jamilena, D. M.
1
Fuchs, Matthias
1
Gil-Arroyo, Claudia
1
Grün, Bettina
1
Han, Heesup
1
Hanks, Lydia
1
Hatch, Mary Jo
1
Hsu, Cathy H. C.
1
Hung, Kam
1
Hyun, Martin Yongho
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Published in...
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Journal of business research : JBR
583
The journal of brand management : an international journal
550
The journal of product & brand management
385
Journal of retailing and consumer services
286
European journal of marketing : EJM
125
Psychology & marketing
112
Industrial marketing management : the international journal for industrial and high-tech firms
106
Asia Pacific journal of marketing and logistics
105
International journal of hospitality management
103
Journal of marketing communications
103
Marketing intelligence & planning
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of strategic marketing
87
Journal of marketing
77
Journal of the Academy of Marketing Science
76
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
69
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
65
Journal of international consumer marketing
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International journal of advertising : the review of marketing communications
61
International marketing review
61
Journal of advertising research
61
Qualitative market research : an international journal
59
Cogent business & management
56
Journal of global marketing
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
The journal of consumer marketing
52
The marketing review
52
Journal of retailing
51
International journal of consumer studies
50
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ECONIS (ZBW)
34
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1
Customer nontransactional value cocreation in an online hotel brand community : driving motivation, engagement behavior, and value beneficiary
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
5
,
pp. 1088-1104
Persistent link: https://www.econbiz.de/10013258957
Saved in:
2
Developing a multi-dimensional measure of hotel brand customers' online engagement behaviors to capture non-transactional value
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
3
,
pp. 593-609
Persistent link: https://www.econbiz.de/10014245435
Saved in:
3
Extension and validation of a novel destination brand equity model
Ekinci, Yuksel
;
Japutra, Arnold
;
Molinillo, Sebastian
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10014295315
Saved in:
4
Customer-based place brand equity and tourism : a regional identity perspective
Bose, Sunny
;
Pradhan, Sudeepta
;
Bashir, Makhmoor
;
Roy, …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
3
,
pp. 511-527
Persistent link: https://www.econbiz.de/10012880233
Saved in:
5
Tourist mental health drives destination choice, marketing, and matching
Cooper, Mary-Ann
;
Buckley, Ralf
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
4
,
pp. 786-799
Persistent link: https://www.econbiz.de/10012880657
Saved in:
6
Consumption authenticity in the accommodations industry : the keys to brand love and brand loyalty for hotels and Airbnb
Mody, Makarand Amrish
;
Hanks, Lydia
- In:
Journal of travel research : a quarterly publication of …
59
(
2020
)
1
,
pp. 173-189
Persistent link: https://www.econbiz.de/10012151303
Saved in:
7
Authenticity and product geography in the making of the agritourism destination
Andéhn, Mikael
;
L'Espoir Decosta, J. N. Patrick
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
6
,
pp. 1282-1300
Persistent link: https://www.econbiz.de/10012593216
Saved in:
8
The interaction effects of online reviews, brand, and price on consumer hotel booking decision making
Wen, Ji
;
Lin, Zhibin
;
Liu, Xin
;
Xiao, Sarah Hong
;
Li, Yina
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
4
,
pp. 846-859
Persistent link: https://www.econbiz.de/10012492627
Saved in:
9
Destination extension : a faster route to fame for the emerging destination brands?
Kim, Hany
;
Stepchenkova, Svetlana
;
Yilmaz, Semih
- In:
Journal of travel research : a quarterly publication of …
58
(
2019
)
3
,
pp. 440-458
Persistent link: https://www.econbiz.de/10011983310
Saved in:
10
Complementary or congruent? : the effect of hosting Tesla charging stations on hotels' revenue
Qian, Lixian
;
Cheng, Zhang
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
3
,
pp. 663-684
Persistent link: https://www.econbiz.de/10014245640
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