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~isPartOf:"Journal of vacation marketing : an international journal"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~subject:"Indien"
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Search: subject_exact:"Segmentierung von Konsumenten"
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Indien
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Consumer behaviour
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Roy, Subhadip
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Basu, Rituparna
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Biswas, Abhijit
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Choudhary, Sharuti
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Guha, Abhijit
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Mansour, Mourad
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Mumuni, Alhassan G.
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Journal of vacation marketing : an international journal
Marketing letters : a journal of research in marketing
Young consumers : insight and ideas for responsible marketers
Marketing theory
4
The IUP journal of marketing management : IJMM
3
Decision
2
International journal of Indian culture and business management : IJICBM
2
International journal of business and emerging markets : IJBEM
2
Journal of global marketing
2
Journal of retailing and consumer services
2
The international review of retail, distribution and consumer research
2
Working paper series : WPS
2
Case studies in social entrepreneurship and sustainability
1
Cuadernos de administración : quarterly publication of Facultad de Ciencias de la Administración, Universidad del Valle
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
1
Handbook of research in mobile business : technical, methodological, and social perspectives
1
Health marketing quarterly
1
Improving marketing strategies for private label products
1
Innovations in services marketing and management : strategies for emerging economies
1
International journal of Indian culture and business management
1
International journal of business excellence
1
International journal of leisure and tourism marketing : IJLTM
1
International journal of management practice : IJMP
1
International journal of public sector performance management
1
International journal of retail & distribution management
1
Issn Ser.
1
Journal of food products marketing
1
Journal of international consumer marketing
1
Journal of internet commerce
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing communications
1
Marketing intelligence & planning
1
Society and business review
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The IUP journal of entrepreneurship development : IJED
1
The international journal of entrepreneurship and innovation
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The journal of consumer marketing
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
The long tail of tourism : holiday niches and their impact on mainstream tourism
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ECONIS (ZBW)
6
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1
The changing portrayal of children in Indian advertisements : a comparative study of the three decades
Choudhary, Sharuti
;
Roy, Subhadip
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
4
,
pp. 570-586
Persistent link: https://www.econbiz.de/10013454855
Saved in:
2
Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika
;
Sreejesh, S.
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
Saved in:
3
Celebrity endorsements and women consumers in India : how generation-cohort affiliation and celebrity-product congruency moderate the benefits of chronological age congruency
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011312160
Saved in:
4
Activity-based segmentation of the outbound leisure tourism market of Saudi Arabia
Mumuni, Alhassan G.
;
Mansour, Mourad
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
3
,
pp. 239-252
Persistent link: https://www.econbiz.de/10010390878
Saved in:
5
Advertising foods to Indian children : what is the appeal?
Soni, Pavleen
;
Vohra, Jyoti
- In:
Young consumers : insight and ideas for responsible …
15
(
2014
)
2
,
pp. 178-192
Persistent link: https://www.econbiz.de/10010412078
Saved in:
6
Role of children in family purchase across Indian parental clusters
Sindi, Neena
;
Basu, Rituparna
- In:
Young consumers : insight and ideas for responsible …
15
(
2015
)
4
,
pp. 365-379
Persistent link: https://www.econbiz.de/10010469424
Saved in:
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