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~isPartOf:"Journal of vacation marketing : an international journal"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Guha, Abhijit"
~subject:"Indien"
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Indien
Advertising effects
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Age congruency
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Journal of vacation marketing : an international journal
Marketing letters : a journal of research in marketing
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Celebrity endorsements and women consumers in India : how generation-cohort affiliation and celebrity-product congruency moderate the benefits of chronological age congruency
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011312160
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