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~isPartOf:"Journal of vacation marketing : an international journal"
~isPartOf:"The journal of brand management : an international journal"
~person:"Phau, Ian"
~subject:"Markentransfer"
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Impact of gender on perceptual fit evaluation for prestige brands
Lau, Kong Cheen
;
Phau, Ian
- In:
The journal of brand management : an international journal
17
(
2009/10
)
5
,
pp. 354-367
Persistent link: https://www.econbiz.de/10003971189
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