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~isPartOf:"Journal of vacation marketing : an international journal"
~person:"Melewar, T. C."
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Brand image
1
Brand management
1
Citizenship choice
1
Consumer behaviour
1
Designation of origin
1
Herkunftsbezeichnung
1
Malaysia
1
Markenführung
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Markenimage
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Place marketing
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Standortmarketing
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Tourism marketing
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Tourismusmarketing
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country branding
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country image
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country of origin
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destination marketing
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nation branding
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place marketing
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Melewar, T. C.
Aleti, Torgeir
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Alnawas, Ibrahim
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Altarifi, Shadi
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Assaker, Guy
1
Bang, Nguyen
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Barreda, Albert
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Gil Saura, Irene
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Kim, Seongseop
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King, Brian
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Lehto, Xinran Y.
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Li, Xiangping
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Mikulić, Josip
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Norbani Che Ha
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Orlowski, Marissa
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Romero, Jaime
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Scott, Noel
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Silkes, Carol
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Szemik, Anna-Milena
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Tran, Xuan
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Uysal, Muzaffer
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Wan Kalthom Yahya
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Yen, Chih-lun
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Yeo Pei Chen
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Journal of vacation marketing : an international journal
Journal of business research : JBR
5
Corporate reputation review
2
European journal of marketing : EJM
2
International studies of management and organization
2
The marketing review
2
Asia-Pacific journal of business administration
1
European business review
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of general management
1
Journal of global marketing
1
Journal of strategic marketing
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
Technological forecasting & social change : an international journal
1
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ECONIS (ZBW)
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Country branding emerging from citizens' emotions and the perceptions of competitive advantage : the case of Malaysia
Norbani Che Ha
;
Bang, Nguyen
;
Wan Kalthom Yahya
; …
- In:
Journal of vacation marketing : an international journal
22
(
2016
)
1
,
pp. 13-28
Persistent link: https://www.econbiz.de/10011539975
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