Glady, Nicolas (contributor); Baesens, Bart (contributor); … - 2006
OF DECISION SCIENCES AND INFORMATION MANAGEMENT (KBI)
Faculty of Economics and Applied Economics
KBI 0618
Modeling … Customer Loyalty Using Customer
Lifetime value
Nicolas Glady
a
Bart Baesens
a,b
Christophe Croux
a ∗
a
Faculty of Economics and … Applied Economics, Naamsestraat 69, B-3000 Leuven, Belgium
b
School of Management, University of Southampton, SO17 1BJ, UK …