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~isPartOf:"Keeping strategy on track"
~isPartOf:"LogForum : elektroniczne czasopismo naukowe z dziedziny logistyki"
~isPartOf:"The journal of product & brand management"
~subject:"Relationship marketing"
~subject:"Strategic management"
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Keeping strategy on track
LogForum : elektroniczne czasopismo naukowe z dziedziny logistyki
The journal of product & brand management
SpringerLink / Bücher
5
The PDMA handbook of new product development
4
International journal of technology management : IJTM
3
Journal of business strategy
3
Kansai University review of business and commerce
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Produktportfoliomanagement
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Customer retention in the automotive industry : quality, satisfaction and loyalty
2
Forschungsergebnisse der WU Wirtschaftsuniversität Wien
2
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Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
2
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Diversity in European marketing : text and cases
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Strategic horizon of market success : comparing alternative "strategic landscapes" of the new product development process
Sameti, Ardalan
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1063-1081
Persistent link: https://www.econbiz.de/10014334400
Saved in:
2
Product lifecycle management framework for business transformation
Donoghue, Ilkka D. M.
;
Hannola, Lea T.
;
Papinniemi, Jorma J.
- In:
LogForum : elektroniczne czasopismo naukowe z dziedziny …
14
(
2018
)
3
,
pp. 293-303
Persistent link: https://www.econbiz.de/10012153396
Saved in:
3
Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
Saved in:
4
Stick to the core : or go for more?
Waite, Thomas J.
- In:
Keeping strategy on track
,
(pp. 77-102)
.
2008
Persistent link: https://www.econbiz.de/10003804234
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