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~isPartOf:"Kellogg on branding : the marketing faculty of the Kellogg School of Management"
~subject:"Brand architecture"
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Kellogg on branding : the marketing faculty of the Kellogg School of Management
Industrial marketing management : the international journal for industrial and high-tech firms
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Asia-Pacific journal of management research and innovation
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Fashion branding and communication : core strategies of European luxury brands
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International journal of business and globalisation : IJBG
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Journal of marketing analytics : JMA
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Managing service quality : MSQ ; an international journal
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Quantitative marketing and economics : QME
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Report / Marketing Science Institute
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Report / Marketing Science Institute / Marketing Science Institute
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Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
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Schriftenreihe Studien zum Konsumentenverhalten
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The Routledge companion to contemporary brand management
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The journal of brand management : an international journal
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Brand extensions
Braig, Bridgette M.
;
Tybout, Alice M.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 91-103)
.
2005
Persistent link: https://www.econbiz.de/10003285335
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