//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Kellogg on marketing"
~language:"eng"
~subject:"Marktsegmentierung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Target group"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marktsegmentierung
Target group
3
Zielgruppe
3
Market segmentation
2
Marketing management
2
Marketingmanagement
2
Armut
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Poverty
1
Social Marketing
1
Social marketing
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Aufsatz im Buch
2
Book section
2
Language
All
English
Author
All
Tybout, Alice M.
2
Grayson, Kent
1
Sternthal, Brian
1
Published in...
All
Kellogg on marketing
Journal of marketing analytics : JMA
5
Journal of retailing and consumer services
4
Journal of vacation marketing : an international journal
4
Tourism management : research, policies, practice
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of customer behaviour
3
Journal of strategic marketing
3
Marketing intelligence & planning
3
Services marketing quarterly
3
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
Young consumers : insight and ideas for responsible marketers
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
Innovation and sustainability in base of the pyramid markets
2
International journal of business information systems : IJBIS
2
International journal of hospitality management
2
International journal of market research
2
International journal of physical distribution & logistics management : IJPD & LM
2
International journal of retail & distribution management
2
Journal of business research : JBR
2
Journal of food products marketing
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of marketing for higher education
2
The journal of consumer marketing
2
Tourism management perspectives : TMP
2
Trends and Issues in Global Tourism 2008
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
A Princeton University Press e-book
1
A Ronald Press Publication
1
Agricultural finance review
1
Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
1
Annals of operations research ; volume 254, numbers 1/2 (July 2017)
1
Asia Pacific journal of marketing and logistics
1
Benchmarking : an international journal ; BIJ
1
DICE discussion paper
1
Discussion paper / International School of Management
1
Discussion paper / Tinbergen Institute
1
Discussion papers / CEPR
1
Documents de recherche / ESSEC Centre de Recherche
1
Econometric Institute research papers
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Identifying market segments and selecting targets
Tybout, Alice M.
;
Grayson, Kent
- In:
Kellogg on marketing
,
(pp. 26-55)
.
2010
Persistent link: https://www.econbiz.de/10008664293
Saved in:
2
Segmentation and targeting
Sternthal, Brian
;
Tybout, Alice M.
- In:
Kellogg on marketing
,
(pp. 3-30)
.
2001
Persistent link: https://www.econbiz.de/10001612972
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->