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~isPartOf:"Kellogg on marketing : the marketing faculty of the kellog school of management"
~person:"Hall, Bronwyn H."
~person:"Kotler, Philip"
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Hall, Bronwyn H.
Kotler, Philip
Chernev, Alexander
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Kellogg on marketing : the marketing faculty of the kellog school of management
Working paper / National Bureau of Economic Research, Inc.
32
NBER working paper series
29
NBER Working Paper
26
Working paper / University of California at Berkeley, Department of Economics
9
Always learning
7
wi - Wirtschaft
6
SpringerLink / Bücher
5
Economics of innovation and new technology
4
Working paper / Centre for Business Research, University of Cambridge
4
Working paper series / United Nations University, UNU-MERIT / United Nations University, UNU-MERIT
4
Discussion papers / National Institute of Economic and Social Research
3
Bank of Italy Temi di Discussione (Working Paper)
2
Brookings papers on economic activity / Microeconomics
2
Does marketing need reform? : fresh perspectives on the future
2
Intellectual Property Office Research Paper
2
International economic review
2
Oxford economic papers
2
Pearson one series
2
Springer Business Cases
2
Springer eBook Collection
2
Temi di discussione / Banca d'Italia
2
The Prentice-Hall series in marketing
2
wi / wirtschaft
2
wi wirtschaft
2
AMS review : official publication of the Academy of Marketing Science
1
Always Learning
1
BEA working papers
1
Business for Professionals
1
CESPRI working papers
1
CIRANO - Scientific Publications 2010s-02
1
Competitive strategic management
1
DICE discussion paper
1
Destination branding : creating the unique destination proposition
1
Discussion paper series / Harvard Institute of Economic Research
1
EUI working paper / ECO
1
Economie & prévision : EP
1
Entrepreneurial inputs and outcomes : new studies of entrepreneurship in United States
1
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
1
Essays in honor of Edwin Mansfield : the economics of R&D, innovation and technological change
1
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Marketing in the age of disruption
Chernev, Alexander
;
Kotler, Philip
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 3-18)
.
2023
Persistent link: https://www.econbiz.de/10014283140
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The fall of the four Ps and the rise of strategic marketing
Chernev, Alexander
;
Kotler, Philip
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 19-31)
.
2023
Persistent link: https://www.econbiz.de/10014283143
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