Dellaert, B.G.C.; Stremersch, S. - Erasmus Research Institute of Management (ERIM), ERIM … - 2004
preferred composition of the product for a predefined set of modules. For example, PC vendors such as Dell allow customers to … customize their PC by choosing the type of processor, memory size, monitor, etc. However, how such firms configure the mass … task. Mass customization configurations may differ in four important ways – we take the example of the personal computer …