Musetescu, Adina; Nicolau, Irina; Athu, Cristina; … - In: Knowledge Horizons - Economics 6 (2014) 2, pp. 87-90
The fundamental elements of the individuals’ behavior which are also reflected in their consumption behavior, in the marketing literature, are the following: language, non-verbal language, religion, values and attitudes, consumption customs, material elements, aesthetics. In the present...