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~isPartOf:"Kohlhammer-Edition Marketing"
~subject:"Werbepsychologie"
~type_genre:"Textbook"
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Werbepsychologie
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Esch, Franz-Rudolf
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Kroeber-Riel, Werner
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ECONIS (ZBW)
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Strategie und Technik der Werbung : verhaltenswissenschaftliche Ansätze
Kroeber-Riel, Werner
;
Esch, Franz-Rudolf
-
2004
-
6., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10002057571
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Strategie und Technik der Werbung : verhaltenswissenschaftliche Ansätze
Esch, Franz-Rudolf
-
2000
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5., völlig neu bearb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001491751
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