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~isPartOf:"Kompetenztransfer im Investitionsgütermarketing"
~subject:"Marketingmanagement"
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Kompetenztransfer im Investitionsgütermarketing
The journal of business & industrial marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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Marketing : vor, während und nach der Messe
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Handbuch der Marktforschung
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Linde international
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Messewissen für Profis : eine Buchreihe der Akademie Messe Frankfurt
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Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
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Schriftenreihe Marketing, Management
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Stakeholder im Fokus : Management-Ansätze für Messeveranstalter
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Strategic market creation : a new perspective on marketing and innovation management
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Die Messe als Instrument des Kompetenztransfers
Busche, Manfred
- In:
Kompetenztransfer im Investitionsgütermarketing
,
(pp. 157-169)
.
1997
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