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~isPartOf:"Kongresse, Tagungen und Events : Potenziale, Strategien und Trends der Veranstaltungswirtschaft"
~subject:"Brand image"
~subject:"Germany"
~subject:"Markenführung"
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Kongresse, Tagungen und Events : Potenziale, Strategien und Trends der Veranstaltungswirtschaft
Journal of business research : JBR
15
Branded spaces : experience enactments and entanglements
10
Journal of marketing management : MM
8
The journal of product & brand management
8
Tourism management : research, policies, practice
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Marketing theory
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SpringerLink / Bücher
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StadtLandMarke : strategische Markenführung als Erfolgsfaktor im Location-Branding
5
The journal of brand management : an international journal
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International review on public and non-profit marketing
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Journal of travel and tourism marketing
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Qualitative market research : an international journal
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International journal of leisure and tourism marketing : IJLTM
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Advances in hospitality, tourism, and the services industry (AHTSI) book series
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Africa journal of management
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Brand research : [an outcome of the second International Conference on Brand Management]
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Brands and branding
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Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
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International journal of Indian culture and business management : IJICBM
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of strategic marketing
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Markenkommunikation und Beziehungsmarketing
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Marketing intelligence & planning
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Mönchengladbacher Schriften zur wirtschaftswissenschaftlichen Praxis
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Routledge advances in management and business studies
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Springer eBook Collection
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Standortwettbewerb und Tourismus : regionale Erfolgsstrategien
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Tourism and hospitality research : THR
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Meetings made in Germany : ein GCB-Leitfaden
Pruust, Anke
;
Stegmann, Ute
- In:
Kongresse, Tagungen und Events : Potenziale, Strategien …
,
(pp. 93-106)
.
2012
Persistent link: https://www.econbiz.de/10009546757
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2
Strategische Neuausrichtung des GCB German Convention Bureau e.V.
Schultze, Matthias
- In:
Kongresse, Tagungen und Events : Potenziale, Strategien …
,
(pp. 75-89)
.
2012
Persistent link: https://www.econbiz.de/10009546759
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