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~isPartOf:"Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag"
~subject:"Werbepsychologie"
~subject:"Werbung"
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Werbepsychologie
Werbung
Psychology of advertising
5
Theorie
5
Theory
5
Consumer behaviour
2
Konsumentenverhalten
2
Promotional materials
2
Werbemittel
2
Designation of origin
1
Herkunftsbezeichnung
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Information behaviour
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German
4
English
1
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Andresen, Thomas B.
1
Bekmeier-Feuerhahn, Sigrid
1
Friederes, Gereon
1
Grunert, Klaus G.
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Raaij, Willem Fred van
1
Ruge, Hans-Dieter
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Schweiger, Günter
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Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
Psychology & marketing
51
Journal of advertising : official publication of the American Academy of Advertising
48
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
International journal of advertising : the quarterly review of marketing communications
23
Journal of advertising research
20
International journal of advertising : the review of marketing communications
17
Journal of business research : JBR
17
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
16
Europäische Hochschulschriften / 5
15
Marketing : ZFP ; journal of research and management
12
Journal of marketing research : JMR
11
Konsum und Verhalten
10
Journal of marketing theory and practice
9
SpringerLink / Bücher
9
Journal of marketing communications
8
Faculty & research / Insead : working paper series
7
Selling modernity : advertising in twentieth-century Germany
7
Berichte aus der Betriebswirtschaft
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Jahrbuch der Absatz- und Verbrauchsforschung
6
Journal of current issues and research in advertising : JCIRA
6
Journal of promotion management : JPM
6
NBER working paper series
6
Research
6
Journal of marketing
5
Journal of retailing
5
Journal of retailing and consumer services
5
Lehrbuch
5
Marketing letters : a journal of research in marketing
5
Sammlung Göschen
5
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
5
Advertising in new formats and media : current research and implications for marketers
4
Arbeitspapier / Forschungsgruppe Konsum und Verhalten
4
Forschungsgruppe Konsum und Verhalten
4
Handbook of research on effective advertising strategies in the social media age
4
Health marketing quarterly
4
International journal of internet marketing and advertising : IJIMA
4
Journal of consumer affairs : official publication of the American Council on Consumer Interests
4
Journal of the Academy of Marketing Science
4
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ECONIS (ZBW)
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Scanning and focussing
Raaij, Willem Fred van
- In:
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum …
,
(pp. 261-277)
.
1994
Persistent link: https://www.econbiz.de/10001288167
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2
Subjektive Produktbedeutungen : auf dem Wege zu einem integrativen Ansatz in der Konsumforschung
Grunert, Klaus G.
- In:
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum …
,
(pp. 215-226)
.
1994
Persistent link: https://www.econbiz.de/10001288170
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3
Die emotionale Wirkung der Produktherkunft
Schweiger, Günter
;
Friederes, Gereon
- In:
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum …
,
(pp. 157-170)
.
1994
Persistent link: https://www.econbiz.de/10001288174
Saved in:
4
Acht Barrieren für die strategische Bildkommunikation
Ruge, Hans-Dieter
;
Andresen, Thomas B.
- In:
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum …
,
(pp. 139-156)
.
1994
Persistent link: https://www.econbiz.de/10001288175
Saved in:
5
Emotionale Bildkommunikation mittels nonverbaler Kommunikation : eine interdisziplinäre Betrachtung der Wirkung nonverbaler Bildreize
Bekmeier-Feuerhahn, Sigrid
- In:
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum …
,
(pp. 89-105)
.
1994
Persistent link: https://www.econbiz.de/10001288177
Saved in:
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