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~isPartOf:"KulturKommerz"
~isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~subject:"Relationship marketing"
~subject:"Sportmarketing"
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Relationship marketing
Sportmarketing
Sport organization
8
Sportorganisation
8
Deutschland
6
Germany
6
Professional sports
5
Profisport
5
Sports marketing
4
Sportverein
4
Football
3
Fußball
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Management
3
Athletes
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Crowdfunding
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Fußballverein
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Projekt
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Sportfinanzierung
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Sportler
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Sports financing
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Berufsfußball
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Berufssport
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Beziehungsmarketing
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Brand management
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Controlling
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Corporate Social Responsibility
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Corporate social responsibility
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Erfolgsfaktor
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Finanzmanagement
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Fußballbundesliga
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Management control
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Markenführung
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Social Marketing
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Social marketing
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Sponsoring
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Sport event
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Sports economics
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German
4
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Nufer, Gerd
3
Bühler, André W.
2
Reiche, Elena
1
Schilhaneck, Michael
1
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KulturKommerz
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Journal of sport management : the official journal of the North American Society of Sport Management
45
European Sport management quarterly : ESMQ
41
International journal of sport management and marketing : IJSMM
38
International journal of sports marketing & sponsorship
38
Sport management review
38
Sport marketing quarterly : preferred journal of the Sport Marketing Association
33
Journal of business research : JBR
7
The journal of brand management : an international journal
6
International journal of sport finance
5
Sport, Business and Management : an international journal ; SBM
5
European journal of operational research : EJOR
4
Journal of strategic marketing
4
Routledge international handbooks
4
Services marketing quarterly
4
Customer-centric marketing strategies : tools for building organizational performance
3
European journal of international management : EJIM
3
Journal for global business advancement : JGBA
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of promotion management : JPM
3
Journal of risk and financial management : JRFM
3
Journal of sports economics
3
Strategies in sports marketing : technologies and emerging trends
3
The journal of services marketing
3
Working papers / Harvard Business School, Division of Research
3
Asia Pacific journal of marketing and logistics
2
Corporate reputation review
2
International journal of business and globalisation : IJBG
2
International journal of revenue management : IJRM
2
Journal of retailing and consumer services
2
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
2
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
2
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
Marketing analysis in sport business : global perspectives
2
Reutlinger Diskussionsbeiträge zu Marketing und Management
2
The marketing review
2
The service industries journal
2
Advances in media, entertainment, and the arts (AMEA) book series
1
Arbeitsbericht
1
Arbeitsbericht / Institut für Unternehmensführung und Unternehmensforschung, Ruhr-Universität Bochum
1
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ECONIS (ZBW)
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1
Sportmarketing in Westeuropa
Bühler, André W.
;
Nufer, Gerd
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 429-455)
.
2011
Persistent link: https://www.econbiz.de/10008738187
Saved in:
2
Social Marketing im Sport
Reiche, Elena
;
Nufer, Gerd
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 375-398)
.
2011
Persistent link: https://www.econbiz.de/10008738189
Saved in:
3
Relationship Marketing im Sport
Bühler, André W.
;
Nufer, Gerd
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 293-322)
.
2011
Persistent link: https://www.econbiz.de/10008738192
Saved in:
4
Markenmanagement im Sport
Schilhaneck, Michael
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 117-141)
.
2011
Persistent link: https://www.econbiz.de/10008738198
Saved in:
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