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~isPartOf:"Kulturmarketing"
~subject:"Cultural sector"
~subject:"Sponsorship"
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Search: subject_exact:"Kulturindustrie"
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Cultural sector
Sponsorship
Kultursektor
26
Marketing management
5
Marketingmanagement
5
Theorie
5
Theory
5
Beziehungsmarketing
4
Relationship marketing
4
Cultural management
3
Kulturmanagement
3
Public relations
3
Öffentlichkeitsarbeit
3
Advertising
2
Competition
2
Culture
2
Dienstleistungsmarketing
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Dienstleistungsqualität
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Erfolgsfaktor
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Kultur
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Marktforschung
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German
26
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Geyer, Hardy
4
Cordes, Jens
3
Manschwetus, Uwe
2
Munkwitz, Matthias
2
Preiß, Jürgen
2
Ahrendt, Bernd
1
Bartscher, Thomas
1
Clemens-Ziegler, Brigitte
1
Dreyer, Axel
1
Horst, Bruno
1
Huber, Anne
1
Höch, Dominik
1
Klein, André
1
Lürssen, Jürgen
1
Schertz, Christian
1
Schimkus, Katja
1
Schramm, Rudenz
1
Schwerdtfeger, Dettloff
1
Solms Nebelung, Frank
1
Ukena, Karl-Heinz
1
Vermeulen, Peter
1
Westermann, Georg
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Kulturmarketing
International journal of arts management
44
Journal of cultural economics
30
Kompendium Kulturmanagement : Handbuch für Studium und Praxis
27
Regionale Kooperationen im Kulturbereich : theoretische Grundlagen und Praxisbeispiele
25
Journal of cultural management and cultural policy
20
International cultural policies and power
17
SpringerLink / Bücher
16
Copyright in the cultural industries
15
Springer eBook Collection
14
Creative cities, cultural clusters and local economic development
13
Kultur- und Kreativwirtschaft im deutschen Mittelstand
12
Erfolgsfaktor Mitarbeiter : wirksames Personalmanagement für Kulturbetriebe
11
Handbook of the economics of art and culture : volume 1
11
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
9
Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
8
Regional studies
8
Arts and the market : AAM
7
Creative industries and innovation in Europe : concepts, measures and comparative case studies
7
Routledge research in the creative and cultural industries
7
Schriften zum Kultur- und Museumsmanagement
7
The metamorphosis of cultural and creative organizations : exploring change from a spatial perspective
7
Discovering the creative industries
6
Journal of business research : JBR
6
Kompendium Kulturmarketing : Handbuch für Studium und Praxis
6
Kultur- und Museumsmanagement
6
Kunst- und Kulturmanagement
6
Positionen, Ambivalenzen, Perspektiven zwischen Markenbildung und Kultur
6
Research in the sociology of organizations
6
Studies and documents on cultural policies
6
Technovation : the international journal of technological innovation, entrepreneurship and technology management
6
Critical concepts in media and cultural studies
5
Cultural Entrepreneurship - Gründen in der Kultur- und Kreativwirtschaft
5
Culture, tourism and the centre for education statistics : research papers
5
Edward Elgar E-Book Archive
5
Essentials
5
Eurasian geography and economics
5
International journal of entrepreneurship and small business : IJESB
5
Nicht-Besucherforschung : Audience Development für Kultureinrichtungen
5
Nonprofit and voluntary sector quarterly
5
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ECONIS (ZBW)
26
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1
Kulturbezug des Kulturmarketing
Geyer, Hardy
- In:
Kulturmarketing
,
(pp. 3-11)
.
2008
Persistent link: https://www.econbiz.de/10003681645
Saved in:
2
Der Markt
Munkwitz, Matthias
- In:
Kulturmarketing
,
(pp. 13-26)
.
2008
Persistent link: https://www.econbiz.de/10003681647
Saved in:
3
Umwelt- und Wettbewerbsanalysen
Munkwitz, Matthias
- In:
Kulturmarketing
,
(pp. 65-76)
.
2008
Persistent link: https://www.econbiz.de/10003681650
Saved in:
4
Marktforschung : ein Instrument für Kulturbetriebe
Clemens-Ziegler, Brigitte
- In:
Kulturmarketing
,
(pp. 77-91)
.
2008
Persistent link: https://www.econbiz.de/10003681651
Saved in:
5
Nachfragertypologien
Geyer, Hardy
- In:
Kulturmarketing
,
(pp. 93-108)
.
2008
Persistent link: https://www.econbiz.de/10003681655
Saved in:
6
Strategienentwicklung für Kultureinrichtungen
Cordes, Jens
- In:
Kulturmarketing
,
(pp. 111-124)
.
2008
Persistent link: https://www.econbiz.de/10003682126
Saved in:
7
Aspekte der Markenführung
Manschwetus, Uwe
- In:
Kulturmarketing
,
(pp. 125-135)
.
2008
Persistent link: https://www.econbiz.de/10003682128
Saved in:
8
Kundenbeziehungen
Preiß, Jürgen
- In:
Kulturmarketing
,
(pp. 137-149)
.
2008
Persistent link: https://www.econbiz.de/10003682132
Saved in:
9
Produktpolitik
Geyer, Hardy
- In:
Kulturmarketing
,
(pp. 153-173)
.
2008
Persistent link: https://www.econbiz.de/10003682135
Saved in:
10
Servicequalität
Dreyer, Axel
- In:
Kulturmarketing
,
(pp. 175-190)
.
2008
Persistent link: https://www.econbiz.de/10003682137
Saved in:
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