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~isPartOf:"Kundenbeziehungen im Dienstleistungsbereich"
~isPartOf:"Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention"
~person:"Hennig-Thurau, Thorsten"
~subject:"Consumer advice"
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Hennig-Thurau, Thorsten
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Kundenbeziehungen im Dienstleistungsbereich
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
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Relationship marketing success through investments in customers
Hennig-Thurau, Thorsten
- In:
Relationship marketing : gaining competitive advantage …
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(pp. 127-146)
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2000
Persistent link: https://www.econbiz.de/10001456712
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