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~isPartOf:"Kundenmanagement & Electronic Commerce"
~subject:"Beziehungsmarketing"
~subject:"Wettbewerb"
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
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Mehrstufige Eigenmarken : eine empirische Analyse von Zielen, Erfolgsdeterminanten und Grenzen
Noormann, Philipp
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2017
Persistent link: https://www.econbiz.de/10011556000
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Mehrstufige Eigenmarken : Eine empirische Analyse von Zielen, Erfolgsdeterminanten und Grenzen
Noormann, Philipp
-
2017
Status quo der Eigenmarkenforschung -- Studie I - Einflussfaktoren auf die Kaufbereitschaft von Konsumenten für Eigenmarken unterschiedlicher Stufen -- Studie II - Einfluss des kundenindividuellen Eigenmarkenanteils auf den Einzelhändlerumsatz.
Persistent link: https://www.econbiz.de/10014017480
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