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~isPartOf:"Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen"
~person:"Homburg, Christian"
~person:"Ireland, R. Duane"
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
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Kundenzufriedenheit als strategischer Erfolgsfaktor : einführende Überlegungen
Simon, Hermann
- In:
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
,
(pp. 15-27)
.
1995
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