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~isPartOf:"Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen"
~person:"Homburg, Christian"
~person:"MacDonald, Emma K."
~subject:"Business-to-business marketing"
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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Industrial marketing management : the international journal for industrial and high-tech firms
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Messung und Management von Kundenzufriedenheit in Industriegüterunternehmen
Homburg, Christian
- In:
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
,
(pp. 313-340)
.
1995
Persistent link: https://www.econbiz.de/10001291069
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