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Aufsatzsammlung
Media industries
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Mediensektor
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Medienwirtschaft
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Theorie
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Theory
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USA
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United States
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Communication media
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Kommunikationsmedien
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Media economics
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Medienökonomik
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Welt
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World
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Brand management
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Competition
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Competitive strategy
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Markenführung
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Marketingmanagement
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Massenmedien
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Strategic management
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Strategisches Management
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Wettbewerb
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Wettbewerbsstrategie
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Economic structure
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Eigentümerstruktur
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Globalisierung
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Globalization
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Handelsliberalisierung
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International competition
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Internationaler Wettbewerb
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Koexistenz
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Market concentration
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Medienkonzern
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Medienpolitik
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Medienökonomie
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Multinationales Unternehmen
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Niche marketing strategy
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Alexander, Alison
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NetLibrary, Inc
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LEA's communication series
Schriften zur Medienwirtschaft und zum Medienmanagement
3
EBSCOhost eBook Collection
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Reihe Medien-Skripten : Beiträge zur Medien- und Kommunikationswissenschaft
1
Reihe: Telekommunikation @ Mediendienste
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Research in the sociology of organizations : a research annual
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Schriften zum Medienmanagement der MEDIADESIGN Hochschule (MD.H)
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Media economics : theory and practice
Alexander, Alison
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2004
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3rd ed
Persistent link: https://www.econbiz.de/10011479546
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