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~isPartOf:"Legends in consumer behavior"
~person:"Armstrong, Gary"
~person:"Keller, Kevin Lane"
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Armstrong, Gary
Keller, Kevin Lane
Sheth, Jagdish N.
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Legends in consumer behavior
Always learning
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wi - Wirtschaft
4
Pearson one series
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wi / wirtschaft
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Always Learning
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Brand management ; Vol. 1
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Does marketing need reform? : fresh perspectives on the future
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Journal of advertising
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Journal of marketing
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Pearson Education International
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The Prentice Hall series in marketing
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The evolution of integrated marketing communications : the customer-driven marketplace
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ECONIS (ZBW)
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Consumer information processing : marketing applications
Bettman, James R.
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Keller, Kevin Lane
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John, Deborah Roedder
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2016
Persistent link: https://www.econbiz.de/10011446058
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