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~isPartOf:"Legends in marketing"
~isPartOf:"Økonomiske doktoravhandlinger"
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Legends in marketing
Økonomiske doktoravhandlinger
PhD series / Copenhagen Business School
130
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128
Ph.D-afhandling / Økonomisk Institut, Københavns Universitet
128
Economic studies
120
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62
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62
Economists of the twentieth century
61
Acta Universitatis Oeconomicae Helsingiensis / A
60
Research series / Universiteit van Amsterdam
53
Lund economic studies
50
Legends in consumer behavior
41
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32
Research reports
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Series of dissertations submitted to the Faculty of Social Sciences, University of Oslo
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World scientific studies in international economics
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Lund studies in economic history
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JIBS dissertation series / Jönköping International Business School
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PhD thesis / School of Economics and Management, University of Aarhus
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Series of dissertations
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Working paper / Centre for Economic and Business Research
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Berichte aus der Volkswirtschaft
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Dissertation series / Swedish Institutet för Social Forskning
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Dissertationen / Universität St. Gallen
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IAB-Bibliothek : die Buchreihe des Instituts für Arbeitsmarkt- und Berufsforschung
14
Mitteilungen / Institut für Strukturforschung und Planung in Agrarischen Intensivgebieten, Universität Vechta
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ECONIS (ZBW)
73
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1
Consumer behavior research
Zaltman, Gerald
;
Barabba, Vincent P.
;
Johnston, Wesley J.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900008
Saved in:
2
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
Saved in:
3
Marketing management
Zaltman, Gerald
;
Maclnnis, Deborah J.
;
Smith, Daniel C.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900063
Saved in:
4
Marketing theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
-
2018
Persistent link: https://www.econbiz.de/10011900067
Saved in:
5
Planned social change and the diffusion of innovation
Zaltman, Gerald
;
Bagozzi, Richard P.
;
Andreasen, Alan R.
; …
-
2018
Persistent link: https://www.econbiz.de/10011899968
Saved in:
6
Zaltman metaphor elicitation technique
Zaltman, Gerald
;
Venkatesh, Alladi
;
Hirschman, …
-
2018
Persistent link: https://www.econbiz.de/10011899977
Saved in:
7
Clustering and segmentation
Green, Paul E.
;
Moskowitz, Howard R.
;
Arabie, Phipps
; …
-
2017
Persistent link: https://www.econbiz.de/10011634248
Saved in:
8
Conjoint analysis: advanced methods
Green, Paul E.
;
Meyer, Robert J.
;
Rao, Vithala R.
; …
-
2017
Persistent link: https://www.econbiz.de/10011634286
Saved in:
9
Conjoint analysis: applications
Green, Paul E.
;
Hauser, John R.
;
Ding, Min
;
Moskowitz, …
-
2017
Persistent link: https://www.econbiz.de/10011634300
Saved in:
10
Conjoint analysis: the pioneering years
Green, Paul E.
;
Hauser, John R.
;
Rao, Vithala R.
-
2017
Persistent link: https://www.econbiz.de/10011634269
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