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~isPartOf:"Legends in marketing"
~language:"ell"
~language:"eng"
~subject:"Marketing"
~type:"book"
~type_genre:"Sammlung"
~type_genre:"Statistics"
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Marketing theory
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Sheth, Jagdish N.
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Legends in marketing
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ECONIS (ZBW)
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1
Consumer behavior research
Zaltman, Gerald
;
Barabba, Vincent P.
;
Johnston, Wesley J.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900008
Saved in:
2
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
Saved in:
3
Marketing management
Zaltman, Gerald
;
Maclnnis, Deborah J.
;
Smith, Daniel C.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900063
Saved in:
4
Marketing theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
-
2018
Persistent link: https://www.econbiz.de/10011900067
Saved in:
5
Planned social change and the diffusion of innovation
Zaltman, Gerald
;
Bagozzi, Richard P.
;
Andreasen, Alan R.
; …
-
2018
Persistent link: https://www.econbiz.de/10011899968
Saved in:
6
Zaltman metaphor elicitation technique
Zaltman, Gerald
;
Venkatesh, Alladi
;
Hirschman, …
-
2018
Persistent link: https://www.econbiz.de/10011899977
Saved in:
7
The future of marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337116
Saved in:
8
Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003925978
Saved in:
9
Managerial marketing : current thought
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003969740
Saved in:
10
Visioning the future
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003969726
Saved in:
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