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~isPartOf:"Legends in marketing"
~person:"Blattberg, Robert C."
~person:"Kotler, Philip"
~person:"Skuba, Charles J."
~subject:"Marketing management"
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Legends in marketing
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Kellogg on marketing : the marketing faculty of the kellog school of management
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Does marketing need reform? : fresh perspectives on the future
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Legends in marketing
Kotler, Philip
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2012
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