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~isPartOf:"Legends in marketing"
~subject:"Brand management"
~subject:"Marketingtheorie"
~type_genre:"Aufsatzsammlung"
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Industrial marketing management : the international journal for industrial and high-tech firms
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Schriftenreihe des Lehrstuhls für Marketing, Universität Dortmund / Sonderausgabe
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The practice of management series
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Vertriebswirtschaftliche Abhandlungen des Instituts für Industrielle Verbrauchsforschung und Vertriebsmethoden an der Technischen Universität Berlin
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Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N.
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2010
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