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~isPartOf:"Legends in marketing"
~subject:"New product development"
~subject:"Preismanagement"
~type:"book"
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Product and new product management
Wind, Yoram
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2014
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