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~isPartOf:"Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF"
~isPartOf:"Strategic management journal"
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Search: subject:"Produktmanagement"
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Product management
20
Produktmanagement
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Theory
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Marketingmanagement
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product portfolio
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1973-1993
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Herrmann, Andreas
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Bart, Christopher K.
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1
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1
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1
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Roth, Stefan
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Schwertfeger, Marko
1
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1
Simon, Hermann
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Lehrbuch
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
Strategic management journal
SpringerLink / Bücher
44
The PDMA handbook of new product development
36
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
18
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
15
International journal of technology management : IJTM
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Europäische Hochschulschriften / 5
13
International journal of product lifecycle management : IJPLM
13
Springer eBook Collection / Business and Economics
13
Discussion paper / Centre for Economic Policy Research
12
Harvard business review : HBR
11
Produktportfoliomanagement
10
Harvard-Business-Manager : das Wissen der Besten
9
International journal of manufacturing technology and management
9
Journal of business research : JBR
9
Praxisorientiertes Innovations- und Produktmanagement : Grundlagen und Fallstudien aus B-to-B-Märkten
9
Gabler Edition Wissenschaft
8
International journal of production economics
8
Journal of economics & management strategy : JEMS
8
Kontakt & Studium
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
The journal of product innovation management : an international publication of the Product Development & Management Association
8
Working paper / National Bureau of Economic Research, Inc.
8
Beiträge zum Produkt-Marketing
7
International journal of production research
7
European journal of marketing : EJM
6
International journal of product development : IJPD
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of business strategy
6
Journal of marketing
6
Journal of the Academy of Marketing Science
6
Research
6
Springer eBook Collection
6
The journal of product & brand management
6
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
5
Faculty & research / Insead : working paper series
5
IEEE transactions on engineering management : EM
5
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ECONIS (ZBW)
20
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1
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20
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1
Zooming in or zooming out : entrants' product portfolios in the nascent drone industry
Shermon, Anavir
;
Moeen, Mahka
- In:
Strategic management journal
43
(
2022
)
11
,
pp. 2217-2252
Persistent link: https://www.econbiz.de/10013466100
Saved in:
2
Handelsmarkenmanagement : Grundlagen - Strategien - Umsetzung
Schwertfeger, Marko
-
2017
Persistent link: https://www.econbiz.de/10011534189
Saved in:
3
Product proliferation strategies and firm performance : the moderating role of product space complexity
Barroso, Alicia
;
Giarratana, Marco S.
- In:
Strategic management journal
34
(
2013
)
12
,
pp. 1435-1452
Persistent link: https://www.econbiz.de/10010208466
Saved in:
4
Produktmanagement
: Grundlagen, Methoden, Beispiele
Herrmann, Andreas
;
Huber, Frank
-
2013
-
3., vollst. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10010226920
Saved in:
5
All experience is not created equal : learning, adapting, and focusing in product portfolio management
Eggers, J. P.
- In:
Strategic management journal
33
(
2012
)
3
,
pp. 315-335
Persistent link: https://www.econbiz.de/10009488146
Saved in:
6
The influence of prior industry affiliation on framing in nascent industries : the evolution of digital cameras
Benner, Mary
;
Tripsas, Mary
- In:
Strategic management journal
33
(
2012
)
3
,
pp. 277-302
Persistent link: https://www.econbiz.de/10009488158
Saved in:
7
How do young firms manage product portfolio complexity? The role of absorptive capacity and ambidexterity
Fernhaber, Stephanie A.
;
Patel, Pankaj
- In:
Strategic management journal
33
(
2012
)
13
,
pp. 1516-1539
Persistent link: https://www.econbiz.de/10009673940
Saved in:
8
Trying to become a different type of company : dynamic capability at Smith Corona
Danneels, Erwin
- In:
Strategic management journal
32
(
2011
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10008796962
Saved in:
9
Aufpreise oder Gesamtpreise? : Wirkung der Preisdarstellung auf das individuelle Entscheidungsverhalten
Polak, Benjamin
;
Stadler, Rupert
;
Heitmann, Mark
; …
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
62
(
2010
)
8
,
pp. 911-932
Persistent link: https://www.econbiz.de/10008748394
Saved in:
10
Produktmanagement
: Grundlagen - Methoden - Beispiele
Herrmann, Andreas
;
Huber, Frank
-
2009
-
2., vollst. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003522512
Saved in:
1
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