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~isPartOf:"Lehrbuch"
~person:"Schubert, Bernd"
~type_genre:"Textbook"
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Marketing : Einführung in Theorie und Praxis
Scharf, Andreas
;
Schubert, Bernd
;
Hehn, Patrick
-
2022
-
7., überarbeitete und aktualisierte Auflage
.a. Im Kapitel zum Marketing-Mix wird die
Digitalisierung
in der neuen Netflix-Fallstudie beleuchtet. (Verlagstext) …
Persistent link: https://www.econbiz.de/10012697742
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