//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~subject:"Brand image"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenartikel"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Brand management
85
Markenführung
85
Markenimage
78
Sportmarketing
41
Sports marketing
41
Consumer behaviour
35
Konsumentenverhalten
35
Professional sports
26
Profisport
26
Theorie
15
Theory
15
Sport
13
Sports
13
Athletes
12
Football
12
Fußball
12
Sportler
12
Brand
11
Internet marketing
11
Markenartikel
11
Online-Marketing
11
Sponsoring
11
Sponsorship
11
Sport event
11
Sportveranstaltung
11
Ball game
10
Ballsport
10
Social Web
10
Social web
10
Sport organization
10
Sportorganisation
10
Advertising effects
9
Beziehungsmarketing
9
Relationship marketing
9
USA
9
United States
9
Werbewirkung
9
Brand extension
7
Deutschland
7
more ...
less ...
Online availability
All
Free
34
Undetermined
19
Type of publication
All
Article
43
Book / Working Paper
35
Type of publication (narrower categories)
All
Article in journal
43
Aufsatz in Zeitschrift
43
Arbeitspapier
35
Working Paper
35
Graue Literatur
29
Non-commercial literature
29
Language
All
English
44
German
34
Author
All
Burmann, Christoph
29
Ballouli, Khalid
3
Bennett, Gregg
3
Biscaia, Rui
3
Blinda, Lars
3
Walsh, Patrick
3
Wear, Henry
3
Asada, Akira
2
Bernthal, Matthew J.
2
Byon, Kevin K.
2
Gordon, Brian S.
2
Heere, Bob
2
Kanitz, Christopher
2
Ko, Yong Jae
2
Kunkel, Thilo
2
Lim, Choong Hoon
2
Maloney, Philip
2
Naraine, Michael L.
2
Rocha, Claudio
2
Ross, Stephen D.
2
Schade, Michael
2
Schallehn, Mike
2
Stolle, Wulf
2
Williams, Antonio S.
2
Adomeit, Malte
1
Ahn, Taesoo
1
Arai, Akiko
1
Baker, Bradley J.
1
Baker, Thomas A., III.
1
Bakhsh, Jordan
1
Becker, Christian
1
Blaszka, Matthew
1
Boch, Sonja
1
Bohmann, Tim
1
Braunstein, Jessica R.
1
Brison, Natasha
1
Chalip, Laurence Hilmond
1
Cho, Sungho
1
Clavio, Galen
1
Clopton, Aaron
1
more ...
less ...
Published in...
All
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
Sport marketing quarterly : preferred journal of the Sport Marketing Association
Journal of business research : JBR
473
The journal of brand management : an international journal
335
The journal of product & brand management
307
Journal of retailing and consumer services
243
Psychology & marketing
135
Asia Pacific journal of marketing and logistics
107
European journal of marketing : EJM
107
Tourism management : research, policies, practice
99
Journal of travel and tourism marketing
98
Journal of marketing communications
90
Marketing intelligence & planning
80
International journal of hospitality management
79
Journal of international consumer marketing
73
The journal of consumer marketing
71
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
International marketing review
65
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of global marketing
63
Journal of marketing management : MM
62
SpringerLink / Bücher
62
Marketing letters : a journal of research in marketing
61
Journal of marketing
60
Journal of strategic marketing
59
Cogent business & management
56
Journal of the Academy of Marketing Science
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
The IUP journal of brand management : IJBRM
53
Journal of promotion management : innovations in planning and applied research
51
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of Islamic marketing
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
45
Journal of marketing research : JMR
43
Journal of hospitality marketing & management
42
more ...
less ...
Source
All
ECONIS (ZBW)
78
Showing
1
-
10
of
78
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
An examination of consumer's brand loyalty and purchase intention toward collaborations in the sport brand footwear industry
Heo, Yoon
;
Pedersen, Zack P.
;
Williams, Antonio S.
; …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 320-331
Persistent link: https://www.econbiz.de/10014475747
Saved in:
2
The effects of self-brand connection and self-construal on consumers’ psychological and behavioral responses to athlete scandals
Arai, Akiko
;
Ko, Yong Jae
;
Asada, Akira
;
Connaughton, …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 62-75
Persistent link: https://www.econbiz.de/10014292948
Saved in:
3
Markenauthentizität im Kontext von Corporate Social Responsibility
Burmann, Christoph
;
Adomeit, Malte
-
2018
Persistent link: https://www.econbiz.de/10011910870
Saved in:
4
The influence of logo change on brand loyalty and the role of attitude toward rebranding and logo evaluation
Williams, Antonio S.
;
Son, Sungwook
;
Walsh, Patrick
; …
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
1
,
pp. 69-81
Persistent link: https://www.econbiz.de/10012519180
Saved in:
5
If the cause fits, wear it: : jersey sponsorship and the role of congruence, articulation, and CSR-linked marketing
Graeber, Justin
;
Scheinbaum, Angeline Close
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
3
,
pp. 171-185
Persistent link: https://www.econbiz.de/10013411471
Saved in:
6
Toward a better understanding of parent versus local team branding in minor league baseball
Bernthal, Matthew J.
;
Ballouli, Khalid
;
Nugent, Nicholas
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10013198797
Saved in:
7
Lead by example : an exploration of the athlete brand as a role model
Taniyev, Olzhas
;
Gordon, Brian S.
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
1
,
pp. 62-75
Persistent link: https://www.econbiz.de/10013198834
Saved in:
8
Letting the dogs out : the impact of team service dogs on brand image, perceived altruism, and behavioral intention
Mastromartino, Brandon
;
Wear, Henry
;
Naraine, Michael L.
; …
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
4
,
pp. 265-277
Persistent link: https://www.econbiz.de/10013532035
Saved in:
9
It's about time : a longitudinal examination of attitudes and brand associations of a women's professional sport team
Wear, Henry
;
Naraine, Michael L.
;
Bakhsh, Jordan
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
2
,
pp. 128-140
Persistent link: https://www.econbiz.de/10013346956
Saved in:
10
Sport brands : brand relationships and consumer behavior
Kunkel, Thilo
;
Biscaia, Rui
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10012597271
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->