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~isPartOf:"LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft"
~person:"Burmann, Christoph"
~subject:"Social Web"
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
Innovatives Markenmanagement
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Research
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Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
2
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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Erfolgswirkungen von Social Media in der B2B-Markenführung
Burmann, Christoph
;
Reuschel, Sven
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2017
Persistent link: https://www.econbiz.de/10011772453
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Bedeutung der Brand Experience für die Markenführung im Internet
Burmann, Christoph
;
Eilers, Daniela
;
Hemmann, Frank
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2010
Persistent link: https://www.econbiz.de/10009665195
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