//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft"
~subject:"Deutschland"
~subject:"Marketingmanagement"
~type_genre:"Working Paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand portfolio"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Deutschland
Marketingmanagement
Brand architecture
5
Markenarchitektur
5
Brand management
4
Markenführung
4
Bibliometrics
2
Bibliometrie
2
Brand image
2
Employee retention
2
HR marketing
2
Markenimage
2
Mitarbeiterbindung
2
Personalmarketing
2
Arbeitsverhalten
1
Consumer goods industry
1
Corporate reputation
1
Financial services
1
Finanzdienstleistung
1
Firmenimage
1
Germany
1
International
1
Konsumgüterindustrie
1
Leistungsanreiz
1
Marketing management
1
Performance incentive
1
Strategic management control
1
Strategisches Controlling
1
Work behaviour
1
more ...
less ...
Online availability
All
Free
2
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Working Paper
Arbeitspapier
2
Graue Literatur
1
Non-commercial literature
1
Language
All
German
2
Author
All
Burmann, Christoph
2
Jentschke, Mirjam
1
Kullmann, Mathias
1
Published in...
All
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
Arbeitspapiere des Instituts für Genossenschaftswesen der Westfälischen Wilhelms-Universität Münster
1
Discussion paper / Center for Economic Research, Tilburg University
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
TILEC discussion paper
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Praktische Erkenntnisse zum innengerichteten Markenmanagement in Mehrmarkenunternehmen
Burmann, Christoph
;
Jentschke, Mirjam
-
2011
Persistent link: https://www.econbiz.de/10009665173
Saved in:
2
Strategisches Mehrmarkencontrolling : Modellkonzeption zur integrierten und dynamischen Koordination von Markenportfolios
Burmann, Christoph
;
Kullmann, Mathias
-
2004
Persistent link: https://www.econbiz.de/10002621288
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->